Sheppard, Mullin, Richter & Hampton LLP
Sheppard Mullin is a full-service Global 100 firm with more than 950 attorneys in 15 offices located in the United States, Europe and Asia. Since 1927, industry-leading companies have turned to Sheppard Mullin to handle corporate and technology matters, high-stakes litigation and complex financial transactions.
Sheppard Mullin is uniquely positioned to address the complex and dynamic needs of our sports and emerging esports industry clientele. We offer the expertise necessary to provide full service legal counsel to owners, teams, leagues, players, governing bodies, facility operators, key rights holders, product providers, media companies, influencers, advertising companies, sponsors and others involved in sports- and esports-related transactions or disputes.
Sheppard Mullin attorneys have led the way in handling complex sports-related transactions, including sports marketing agreements with MLB, NFL and NHL teams; sponsorship agreements with top NASCAR racing teams, FIFA, the AVP and various media and communications companies; naming rights agreements; ambush marketing initiatives affiliated with marquee professional and collegiate sporting events; athlete endorsement agreements and franchise acquisitions. We have also led development, financing and land use projects for NFL stadiums and MLB parks. Sheppard Mullin has a longstanding history representing clients in the games, entertainment and music industries and our team has extensive experience addressing the many nuanced business and legal issues faced by participants in these sectors. This experience has uniquely positioned us to represent clients in the emerging esports and gaming industries as the ecosystem expands and multimedia entertainment and technology continue to drive an engaged audience. Our esports team provides legal services to all segments of the esports industry, including athletes, product providers, advertisers, influencers, content creators, media companies, marketing companies, tournament providers, venues, and investors in a variety of matters. We understand that the global and competitive nature of esports, combined with its increasingly strong internet presence, requires a multi-disciplined approach to all such legal matters. This is equally true when drafting contracts, negotiating an important deal, counseling a client, securing an investment, or pursuing other legal action. Importantly, we also understand the many rules involved with esports competitions and their participating players and organizations. We help our clients achieve their goals, navigate challenges and proactively identify opportunities as the esports industry continues to expand.